jungs und deerns

Dieter Fuder, The Spark of Semantics
The Theory of Design as Method of Perception
Edited by The University of Applied Sciences Düsseldorf
Date of Publication Spring/Summer 2013
21 x 28 cm, 240 pages, 256 illustrations, hardcover

Project manager: Prof. Irmgard Sonnen
Photography: Kathrin Tillmanns (accr. Designer)
Students: Anna Gepting, Bianca Gorny, Kristina Hapich
Maja Hoffmann, Julia Kehlenbach, Daria Kruschinski
Letizia Margeritha, Sirin Simsek, Annika Strathmann, Tobias Textor

The sparks of semantics
The theory of design as a method of conception

For a period of two semesters a seminar worked on a congenial enquiry and reprocessing of both research and teaching of Prof. Dr. phil. Dieter Fuder (1947-2011).

The aim was to clarify the metareflexive view of his teaching. The dialogue of text and picture follows a logic which refers to the
second view and invites to discourses. The photographs serve as catalysts for broader images.

»visualize what makes you think«

Dieter Fuder defined the sparks of semantics, the imaginary significant, as a blank in the image thus challenging the observer's process of reflection transcending the mere transmission of information.




jungs und deerns